While there are, of course, hordes of gamers lining up to pre-order Modern Warfare 3, it appears as though there is a sea change in our midst – almost as if the culmination of smart brand protection, combined with a series of dazzling trailers has set fans of core shooters alight with hype. Amongst core shooter fans, Battlefield 3 is arguably the most anticipated game of the year.
Gustavsson thinks the quality of the game itself may have something to do with it!
“We’re bringing something fresh to a market which, to be honest, has gone a bit stale recently,” says Gustavsson. “There are so many shooters out there and they all come from the same recipe.
“I play all shooters out there to stay up to date, but I really like Battlefield, because I can of the sheer variety. I often get this religious feeling when I look at some of the larger scale levels, just feeling amazed that we somehow managed to accomplish this!
Years of development experience, with the same core team, has enabled DICE to focus their efforts on creating the best Battlefield product possible. In that respect, Gustavsson believes that the force sweeping gamers towards the Battlefield 3 juggernaut is more than hype – it’s a gut response to what he believes is a quality product across the board.
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