Microsoft Bing's Farmville ad campaign up for award

As if attracting over 400,000 new Facebook fans for their client wasn't reward enough, the minds behind this Spring's inventive Farvmville-based ad campaign for Microsoft's Bing search engine are up for a major marketing award.

Ad agency Deep Focus and social marketing agency SVnetwork are up for the OMMA (the Online Media, Marketing and Advertising) Award for Best Social Campaign thanks to their work on what's officially dubbed the "Bing Farmville Engagement." As you may remember, that 'Engagement' offered free Farmville Farm Cash to anyone willing to become a Facebook "fan" of Bing, attracting much needed attention to Microsoft's new search effort.

The promotion helped Bing spring past Google in the "Facebook fans" race, but it also aided the search engine in some more important metrics. Seven in ten people who took part in the offer ended up using Bing in the next month, according to an SVnetwork press release, and those users were "twice as likely to search with Bing than users who discovered Bing through other channels," according to the campaign's OMMA nomination page.

In what might be the first ever official recognition of Farm Art as a marketing tool, the nomination also recognized Deep Focus for "using the farm as a canvas" in creating the in-game version of the Bing logo, pictured above.

The campaign has already been named one of the "Best Ever Social Media Campaigns" by Forbes magazine, although given the age of social media marketing as an industry, perhaps that's not saying too much.

Facebook has more gamers than Microsoft, Sony, Nintendo combined?

Facebook games are big, but they might not be that huge just yet. At the company's London edition of the F8 conference, Facebook director of partnerships Ethan Beard said that it has more gamers than Nintendo, Sony and Microsoft combined, TechRadar reports. We're not exactly certain what measure Beard was referring to, because our math adds up a bit differently.

"Social design inside social gaming has driven fantastic growth," Beard told F8 conference-goers. "It's revolutionising gaming. We have over 200 million social gamers on Facebook every month; that's more Facebook gamers than the Xbox, PlayStation and Nintendo combined."

But after looking at the number of units sold by each company, compared to Facebook's reported 200 million monthly players, we're not 100 percent on board with that call. Nintendo has shipped over 87 million Wii units and over 147 million Nintendo DS systems to date, as of June 30. And Microsoft has sold over 57 million Xbox 360 consoles as of Sept. 30, while Sony sold nearly 52 million PlayStation 3 rigs as of July 31.

Social games have no doubt garnered more players in such a short amount of time than any gaming platform to date. But, if you look at the amount of consoles shipped and sold by all three major manufacturers, Beard's claim appears to fall a bit short. That is, unless Beard is talking online gamers. Then Facebook just might have the big three beat, to which Beard said, "These aren't games with friends sprinkled on top; it's more about social interactions with gaming on top."

Do you think there are more Facebook gamers than there are of all three major game consoles combined? Will there be a time when social gaming is bigger than traditional gaming across the board?

Microsoft wants the Xbox 360 to be the only box underneath your TV

If you have an Xbox 360 in the house--and based on Black Friday, chances are you do--Microsoft wants that light shining a green glow for a long as possible. The imminent update to the Xbox 360 Dashboard (coming Dec. 6) will add more social and more entertainment options than you can shake a stick at, and no, we're not just talking faster ways to get to the shooting or stabbing.

We're talking more reasons to keep the system on even when the Call of Duty fan in the house needs a break. Sometime in December, the Xbox 360 will get a YouTube app that allows users to view all the cat videos they can take in one sitting. The console will also, soon after the update, gain access to content available on Comcast's Xfinity On Demand and 26 live cable channels through Verizon FiOS TV, though we imagine they're for subscribers only. (Prove us wrong, folks?)
Xbox 360 Verizon FiOS TV
"We think you're going to use one device for movies, music and games in the future," GM of Xbox Live entertainment and advertising Ross Honey told VentureBeat. "We want to make the content accessible and enhance the actual experience. We think you will will want to watch it on Xbox as it is more social and more personal."

According to Microsoft, Xbox 360 users are watching two hours worth of video content daily on the console, and the company wants that figure to increase. In addition to an updated Hulu Plus, the Xbox 360 will allows users to watch ESPN and Epix on their consoles starting tomorrow. Later on in December, users will score access to Crackle, Dailymotion, iHeartRadio, MSNBC.com, UFC , TMZ and more. And that's on top of social features like Beacons. Better put that family Xbox somewhere with lots--and we mean lots--of air flow.

Will you end up using your family's Xbox 360 more when these entertainment features hit? Could you ever unplug from cable providers and rely on something like the Xbox for all entertainment?